Technology, Information Exchange Brandon Greenberg Technology, Information Exchange Brandon Greenberg

Disaster Technology is Built All Wrong

Technology is a great asset for organizations. It facilitates communications and helps simplify complex tasks. This is great when you have complete or majority control of your operating environment, which is common in business and day-to-day operations.  

The problem in disaster response, though, is that unique and temporary organizational structures (e.g., ICS, JFO, ESF, etc.) form during a disaster that differ significantly from day-to-day operational structures. And roles within these temporary structures are filled by various people at different times, some professional and some volunteer.

For example,

Technology is a great asset for organizations. It facilitates communications and helps simplify complex tasks. This is great when you have complete or majority control of your operating environment, which is common in business and day-to-day operations.  

The problem in disaster response, though, is that unique and temporary organizational structures (e.g., ICS, JFO, ESF, etc.) form during a disaster that differ significantly from day-to-day operational structures. And roles within these temporary structures are filled by various people at different times, some professional and some volunteer.

For example, a Public Health Analyst at the Public Health Department may move to ESF-8 Lead in the County EOC for Shift A, which has a different operational structure from the Analyst's day-to-day job. And another Analyst from the Hospital Association will likely support ESF-8 during Shift B. Now the analyst is part of two different organizational structures (employment and response) with separate technologies for communicating and fulfilling functional responsibilities.  

But many technologies on the market today are developed for and sold directly to single organizations for their given missions and responsibilities. Little attention is paid to when the Public Health Department needs to collaborate with and share data with Law Enforcement or vice versa. Significant time and effort ends up being spent on reconciling information inconsistencies between systems as well as ensuring one has the most up-to-date information...by hand.   

Or, these technical systems end up being back-hacked for a fee to the vendors or consultants. However, "back-hack" connections are mere patches to larger information sharing problems. They may solve your immediate information sharing problem, but not the systemic problems. This is critical in disasters where many different organizations need to work together as one or in coordination with each other.

My main argument is that technology products in the disaster response industry are geared toward a single enterprise deployment. This is not representative of the way disaster responses are managed or coordinated. The next generation of technology needs to recognize that it needs to serve both organizational AND inter-organizational information needs with relative ease and reliability.

In addition, in looking to the immediate future, technology needs to incorporate citizen participation in disaster response in practical and process-reducing ways. The public are key assets to response that are underutilized in part because technologies don't address the additional process burdens that naturally occur with managing and coordinating volunteers and using information from the public. I see way too many analytic and visualization tools that give little thought to how the information can be collected and leveraged in a compressed time frame in a way that adds value to the response.  

Technology of the future needs to give more thought to how it captures organizational affiliations while still enabling inter-organizational and citizen collaboration in less process-intensive ways (e.g., not having to administrate five different systems with different sets of users).

What do you think? What are you gripes with buying and administrating new technology? 

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Technology Brandon Greenberg Technology Brandon Greenberg

To Make Better Decisions, Combine Datasets

The Harvard Business Review just published this excellent article about decision making and data.  The key point it makes is that value and insights come from the ability to combine datasets.  Two thoughts emerge:

First, when purchasing and using technology, ensure that data can be shared in real-time (if not, at least exportable in a non-proprietary format!).  Otherwise, all you have is a fancy application that is good only for 

The Harvard Business Review just published this excellent article about decision making and data.  The key point it makes is that value and insights come from the ability to combine datasets.  Two thoughts emerge:

First, when purchasing and using technology, ensure that data can be shared in real-time (if not, at least exportable in a non-proprietary format!).  Otherwise, all you have is a fancy application that is good only for its intended purpose.  The value is when you purchase technology that serves many more purposes.  Today, that value is the ability to connect in real-time to other systems for better insights and information that is valid and current.

Second, we need more education on data science for every day disaster managers.  Information is being used in increasingly complex ways to support disaster decision making and strategy.  It is important that the workforce of today AND tomorrow can effectively harness this information to improve operations as well as their resilience and preparedness postures.  Information will become an Achilles heel unless proper thought and consideration is given to this topic.  

I am curious how you see these two topics.  How do they affect you?  Do you have more questions than answers about these topics?

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